Monday, January 17, 2011

Eagle Woodbench Project

Perché non vendo vino sfuso. Un consiglio per chi volesse aprire un enoteca oggi

The economic crisis and the need to save money has led many consumers in search of bulk wine, but with what result? Many customers and admirers of my wine I wonder what

reason I do not market wine in bulk. The reasons are different and are straconvinto to do well. First

all there are objective reasons:

  • Necessità di disporre di contenitori idonei che abbiano tutte le caratteristiche per mantenere integro e perfetto il prodotto in ogni stagione. Questo comporta costi piuttosto elevati dei contenitori che devono essere a perfetta tenuta stagna e a temperatura controllata uniforme.
  • Il vino venduto sfuso dai produttori non è mai quello di migliore qualità per ovvi motivi, il minor prezzo non compensa mediamente la minore qualità. Il fatto che debba subire spostamenti e travasi per arrivare in enoteca induce stress al prodotto che di per se non è in grado di sostenere a lungo le proprie caratteristiche qualitative.
  • Dato che non posso commercializzare prodotti poor, the price of a good sell bulk wine have a lower cost very little compared to the same wine sold in bottles. Let us remember that a wine worthy of the name can not be sold in bulk cost less than € 2.00 including wholesale transport (Tuscia), so retail sales should be around € 2.50 and I think that with these prices are not going anywhere ... .... I am not able to compete on the variable price.
  • bulk wine buyers are, for the vast majority of poor wine connoisseurs and are directed to purchase only a matter of saving. These people should drink less and drink better directed towards buying wine directly from the manufacturer in tanks or bag in box or making filling the carboy directly from the winery and then transfer to practice at home, taking care not to take our wine, keeping the air in the dark and in places fresh.

Regarding the subjective aspects I would say

  • my cellar is in a small provincial town where there is a gr Andes disposal to justify the purchase of ' equipment suitable for the sale of bulk (we're talking of thousands of euro if we do not want to fall into the trap of offers tanks chilled in free loan but will require the sale of its product wine ... ... ... .... )
  • competition on the square is represented by several vendors of wine stored in bulk containers of dubious quality (like wine) at a price around € 1.50 liters, I would have no chance, however I am interested in that type of hoarding score ... ...

In conclusion - without considering the merits of the quality of wine - a tip for saving on the purchase of wine and not get hurt, choose one of these solutions:

  • purchased directly from the manufacturer
  • even to the supermarket to buy wine in closed containers
  • favorite containers so-called bag-in-box BIB (bag in box literally).

Two words on the container bag-in-box (BIB), is a plastic food bag expandable and flexible, equipped with a tap tapping. The bag (bag) is contained in a rigid cardboard (box). The BIB can tap wine little by little, the bag shrinks without Air bubbles are created and then the wine will keep well for up to six months after opening the package, that is the main (but not the only) advantage of this container. Another strength of the BIB, and 'hygiene, and in fact the BIB' and only sealed his r ubinetto hermetic

and 'in contact with the external environment. Ne 'hands, it' air, come into contact with the container wine.

Take a look at how the sellers of bulk wine deal with the product (where and how to preserve it) and then reasoned hygiene and then vital to take into account that in ria, micro-organisms, temperature and its changes are

worst enemies of wine, turn it and making it qualitatively worse even harmful to our health! So first of all those who market the product must absolutely protect the wine from these conditions ... .... But how they do it?

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